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BBC holt sich “blogger-in-residence” ins Haus - Commonspage.net

BBC holt sich “blogger-in-residence” ins Haus

October 6th, 2008


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Auf der letzten re:publica hat sich Johnny Häusler einen “Rückkanal in die ARD” gewünscht. Die BBC hat kürzlich sowas in der Art eingerichtet und mit Steve Bowbrick einen “blogger-in-residence” ernannt. Der darf die Alte Tante betreffend ihrer Digtalstrategie beraten sowie Pläne und Ideen aus dem Haus veröffentlichen und diskutieren. Aus der Ankündigung im “BBC Internet Blog”:

Steve Bowbrick will be working for BBC Future Media & Technology as a “blogger-in-residence” for the next six months looking at, and talking about, ideas for a “common platform” and the BBC becoming more open.

Die Blogadresse lautet commonplatform.co.uk. Bowbrick (anscheinend ein echter Internet-Bescheidwisser) stellt dort klar, was er unter “becoming more open” versteht:

My name is Steve Bowbrick and I’m spending a few months at the BBC recording the Corporation’s efforts to open its bank of content, code and talent to the world at large.

Unter dem Titel “Freeing content at the BBC” hat Bowden am 7. Juli in seinem Privatblog “bowblog” einige Forderungen genannt, die die Open Access/Open Content-Fraktion beglücken dürften:

The BBC should free access to content that has limited (or zero) secondary value. That’s not to say content that’s no good: just stuff that can’t easily be sold on or exploited after it’s been transmitted. Lionel Kellaway’s brilliant Radio 4 programme about Rooks (a favourite of mine) is an asset of great beauty and immeasurable value to its listeners but, let’s face it, hardly any value in an open marketplace for audio content.

The BBC should be a rights innovator: hybrid methods of preserving public access to assets and commercial value to creators and license-holders should be developed and tested on real content. Not easy and not possible without compromise on both sides but the Corporation is uniquely placed to drive innovation that’s beneficial to UK licence fee-payers.

The BBC should be a copyright activist. Legislators should be lobbied to help redesign copyright law to preserve access to orphaned assets: content that’s not being exploited but can’t be freed because it still has a nominal owner. The Corporation should fund work to design use-it-or-lose-it laws and other innovative devices that emphasise access and public benefit over predatory and unfair protection.

The BBC should set targets for freeing content. By defining and prioritising categories of assets that should be freed, the BBC could drive the accumulation of a big pool of useful material held in the public domain permanently. Announcing in advance that certain content categories—perhaps whole channels or strands—are in future going to be purchased for permanent public access would encourage creators to get on with it and adjust their pricing and commercial terms for the new climate.

The goal should be to define and then grow the pool of free-to-use, public domain content archived at bbc.co.uk and not to apologise for the inflexibility and intransigence of rights-holders and exploiters. The potential gain for UK Plc and UK citizens could be enormous. The “there’s nothing we can do about it , guv” response must be made a thing of the past.

Hoffen wir mal, dass Bowbricks Ideen Gehör finden. In sechs Monaten wird er allerdings nicht weit kommen. Das “Creative Archive” der BBC ist übrigens damals gescheitert, weil die Rechte der Inhalte nicht zu klären waren.

[Danke an Alexander für den Hinweis.]

Entry Filed under: Netzkultur, bloglife

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